Starting a Photography Business
You love your digital photography hobby, right? Ever thought about indulging your passion for photography fulltime, or even making money from photography part-time? Wouldn’t it be wonderful to do what you love the most as your career?
Here are some pointers to get your photography business off the ground:
Do market research
Before launching your photography business, make sure you do your homework. Is there a nîche in which you’d like to specialise? Which sort of photography is most popular – portrait photography, wedding photography, landscape photography etc. Prepare a budget and develop a marketing plan for your photography business covering the Four Ps of the Marketing Mix – product, price, placement and promotion.
Don’t sell yourself short
You may feel you’ll attract more business if you sell your photography services for a low price but before you do that, think about the implications. You may see some short-term gains but, in the long-term, selling your services too cheaply will be detrimental to your business. Generally, people understand that they get what they pay for and that a super-cheap photographer will, in all likelihood, shoot super-cheap photos.
Create your brand
Hire a logo designer to design you a decent logo, business card, company letterhead and business brochure. Investing in your corporate image is money well spent.
Get yourself a website
These days, people turn to the internet when they need to find goods and services, so you really need to get your business online. Not only do you need a website, but a search engine optimised website.
Send a newsletter to clients
Sending out regular newsletters with valuable content to your client base is an excellent way to market your services. Include a ‘Subscribe’ button on your website to attract new sign-ups. Remember to include an ‘Unsubscribe’ option on all the newsletters you send out, to avoid being labelled a spammer.
Advertise in free classifieds
Enter photography competitions
Photography competitions are often advertised in print magazines – travel magazines like Getaway or wildlife magazines, like Africa Geographic ? or in their online versions. Don’t get discouraged if you’re not placed ? study the winners, figure out what they did differently to you and try again.
Submit your photos to stock photo library websites
Granted your photos have to be good, but stock photo libraries are a great way to break into professional photography. Although they can take large commissions, it’s good exposure. Good stock photo library websites to try are Dreamstime, Great Stock and iStock Photo.
Pitch to magazines and publishing houses
Magazines and book publishers are always in need of stock photos or freelance photographers to shoot specific subjects. If your photography portfolio is good enough, send it in to the editor. If your photos are selected, you’ll be decently rewarded.
Make the time and put in the effort to develop your business
Remember, to get a photography business rolling, you need to spend at least an hour and a half every day marketing your business.
How to start a photography business
Need further resources? Download Roy Barker’s photography eBook, Starting a Photography Business. It shows you all you need to know about the business of photography. Says Barker,setting up a photography business can be daunting at first, but it’s easier than it sounds. Opportunities for good photographers are plentiful, he explains, and, with new technologies lowering barriers to entry, gifted amateur photographers can make money from photography.
Here at digital-photography-ebooks.com, we like to think that people have integrity. So, download this photography guide, and give it a 60-day test run. If this guide doesn’t help you like Roy Barker claims it will, then send him a direct email and he will refund you your money. And remember, if you have no luck with Barker, Clickbank will get you your refund.